Privacy Policy
Last updated: 09/03/2025
We highly value your privacy. In this privacy policy, we explain which personal data we collect, how we use, share, and protect it. We recommend that you read this privacy policy carefully.
Identity and contact details of the data controller and their representative
Company name: VDV CONSULT
Commercial name: SERATA
Legal form: Private limited company (BV)
Registered office: Populierenlaan 67, 3621 Lanaken (Belgium)
Company number: 0547.709.312
VAT number: BE 0547.709.312
Email: info@serata.be
Phone: +32 89 43 01 06
Represented by Mr. Vandevoort, Theo
Collected personal data
Personally identifiable information:
When using our website and/or placing an order, we may collect certain personal data such as your first and last name, email address, address, payment details, and phone number.
Non-personally identifiable information:
We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system, and pages visited. This information is used to improve our website’s performance and to analyze our demographics.
We collect this device data using the following technologies:
- Cookies: These are data files placed on your device or computer and often contain an anonymous unique ID. For more information about cookies and how to disable them, please see our cookie policy.
- Log files: These track actions on the website and collect data including your IP address, browser type, internet provider, pages that referred you to the website, pages the website directs you to, and date and time stamps.
- Web beacons, tags, and pixels: These are electronic files used to record data about website usage.
Use of the collected personal data
We use the collected personally identifiable data for the following purposes:
- To process and deliver your orders (legal basis: performance of a contract).
- To send you information and updates about your order (legal basis: performance of the contract).
- To check your orders for possible risks or fraud (legal basis: legitimate interest)
- To comply with our legal obligations, such as bookkeeping (legal basis: legal obligation).
- To respond to your questions and requests (legal basis: legitimate interest and consent)
We may use the collected (non-)personally identifiable information for the following purposes, provided you have given consent:
- To create an account on our website.
- To improve the user experience on our website.
- To optimize our marketing efforts.
- To collect statistics about the use of our website.
- To show and send you relevant and/or personalized marketing communications (such as news, promotions, advertising, discounts, offers, information about our brand and (new) products or services).
Sharing of personal data
We may share your personal data with third parties, but only to the extent necessary to deliver our products to you, to manage our business operations, bookkeeping, and administration, when you have given consent, or when legally required.
For this, we distinguish between:
Processors on behalf of SERATA
These are parties that process personal data solely on behalf of SERATA and according to our instructions. They are not allowed to use the data for their own purposes. Examples of such processors are:
- Hosting and IT services (e.g., Linix Webhosting, Geecon IT Solutions)
- Logistics partners (e.g., courier services like DPD, Bpost, or PostNL)
- Payment processors and financial service providers
- Accounting and administrative services
Third parties who also process personal data for their own purposes
Some partners process personal data independently and may also use it for their own purposes, such as analytics, marketing, and social media. We only work with parties that have taken appropriate safeguards to protect your personal data, for example through model contracts or other legal mechanisms for international data transfer. Examples of these third parties are:
- Google (Analytics, Ads, Tag Manager)
- Meta / Facebook (Facebook Pixel, Ads)
- Hotjar (website analytics)
- Mailchimp, Flexmail (email marketing)
Purposes of processing by these third parties:
- Analyzing and optimizing website usage
- Showing personalized marketing and advertisements
- Collecting statistics on the use of our website and email campaigns
- Providing better service by gaining insights into customer preferences
International transfer
Some of these parties may be located outside the European Economic Area (EU countries, Norway, Iceland, Liechtenstein). If personal data is transferred outside the EEA, we ensure this is done in accordance with the GDPR and other relevant regulations (for example via the EU-US Data Privacy Framework or model contracts approved by the European Commission).
Retention period of personal data
We never keep your personal data longer than necessary to optimally deliver our products, as long as it is necessary to comply with our legal obligations or as long as you have given your consent for this:
- Data needed to comply with our accounting obligations is kept for 7 years.
- Data needed to fulfill our obligations regarding your orders and the legal warranty is kept for 2 years.
- Data you provided when subscribing to our newsletter or when you gave consent to receive marketing communications is retained until you withdraw your consent.
Once the information is no longer necessary or you have withdrawn your consent, we will securely delete it.
Personal data security
We take all reasonable technical and organizational measures necessary to protect your personal data against unauthorized access, loss, misuse, or alteration. For example, we use encryption technologies and limit access to your data to authorized personnel.
Your rights regarding the collected personal data
You have the right to access the personal data we have collected about you. You also have the right at any time to data portability, to correct, update, restrict, or delete your data.
Consent and opt-out
For processing that depends on your consent (such as marketing cookies or email marketing), we explicitly ask for your consent through our cookie and privacy settings. You can withdraw your consent at any time.
Upon presentation of a valid ID, you can obtain a free written copy of the personal data we have collected about you by submitting a written, dated, and signed request to SERATA.
Complaints
If you have any complaints regarding the processing of your personal data, you can always contact us. We will resolve it as quickly as possible!
You also always have the right to file a complaint with the Belgian Data Protection Authority (www.gegevensbeschermingsautoriteit.be/burger).
Data Protection Authority
Drukpersstraat 35, 1000 Brussels
Changes to the privacy policy
We reserve the right to update or change this privacy policy at any time. Any changes will be published on this page, along with the date of the update.
Contact
If you have any questions about our privacy policy or if you wish to exercise your rights, you can always contact us using the details in point 1.